Brian Hortz, PhD, ATC/L

Education & Consulting

Elevate Your Practice

Practical, expert-driven training and consulting for clinicians, educators, and organizations.

Brian Hortz, PhD, ATC/L has spent 30 years not only practicing sports medicine but teaching it — developing clinicians, building curricula, and shaping the standards that govern the profession.

Educational Consulting & Speaking

Programs That Improve Outcomes

Brian partners with administrators, educators, clinic directors, and performance teams to design and deliver programs that improve staff and student outcomes.

Course Development

Building online and in-person curricula in Sports Medicine: rehabilitation, modalities, manual therapy, dry needling, cupping, and specialized populations.

Continuing Education Development

Creating, implementing, and evaluating CE programs for rehabilitation professionals across formats.

Educational Delivery

Presentations and program support for allied health, strength coaches, and fitness professionals.

Online Course Development

Instructional design, content creation, and technology integration for digital learning.

Certification & Credentialing Consulting

Guidance on accreditation standards, exam/program validation, psychometrics, and regulatory compliance.

Strategic planning — goals, audience analysis, and measurable learning outcomes
Instructional design — evidence-based sequencing and adult learning principles
Content creation and multimedia integration — video, case studies, interactive elements
Technical implementation — LMS selection, course implementation, platform integration
Assessment and evaluation design — pre/post testing, competency verification, program review

Online Course Development

Digital Learning That Actually Works

Most online courses fail because they're built around content, not learning. Brian brings 30 years of clinical expertise and instructional design experience to help organizations build digital learning that actually changes practice — not just checks a compliance box. From initial needs analysis through final launch, every phase is designed to produce measurable outcomes for learners and lasting value for your organization.

Who this is for

Educational institutions, healthcare organizations, corporate training teams, certification or regulatory bodies, looking to build courses that produce real clinical or professional competency.

Dry Needling Courses

Train With an Expert Who Does the Work

Brian teaches dry needling courses through Structure & Function Education® — evidence-based, hands-on, and built for clinicians who want to apply what they learn immediately. Do you want to train with the best? Click the link below and be trained by Structure and Function Education®.

Why train with Brian:

Expert instruction, evidence-based content, hands-on practice, real-world application.

Dry Needling Foundations

An introduction to dry needling covering core principles, safety protocols, and basic technique. Best for practitioners with little or no prior experience.

View course details at Structure & Function Education

Dry Needling Advanced

Advanced technique, clinical reasoning, and diagnosis-specific application for practitioners ready to go further.

View course details at Structure & Function Education

Certification & Credentialing

Defensible, Compliant, High-Quality Assessment

Organizations building or maintaining a certification program need more than good content — they need defensible, compliant, high-quality assessment. Brian brings experience in accreditation standards, assessment design, and healthcare licensing to help organizations launch new certifications, pursue accreditation, or strengthen existing credentialing processes.

Accreditation standards alignment
Program development and validation — job/task analysis, exam blueprinting, item development, standard setting
Psychometrics and assessment design — reliability, validity, data-driven quality assurance
Regulatory and compliance guidance
Project management for credentialing initiatives
Content development — exam content, training materials, instructional resources
Stakeholder engagement with SMEs, regulators, and leadership
Brian Hortz speaking at CATS 2026 conference
Brian Hortz presenting at a professional conference

What Colleagues Say

Trusted by Clinicians and Educators

Brian's dry needling courses are exceptional. I gained practical skills and a deeper understanding of the technique that I was able to apply immediately in my practice.

Jennifer T.

PT, ATC

Brian's expertise in both clinical practice and education is unmatched. His ability to translate complex concepts into actionable learning is a rare skill.

NHL Colleague

Sports Medicine Professional

The course Brian developed for our organization set a new standard for what continuing education should look like — evidence-based, practical, and immediately applicable.

CE Program Director

Allied Health Organization

Ready to Elevate Your Program?

Whether you're looking to bring Brian in as a course instructor, consultant, or speaker — reach out to start the conversation.

BRIAN HORTZ, PhD, ATC/L

Sports Medicine & Consulting

30+ years of expertise in athletic training, sports medicine, rehabilitation, and professional education.

Contact

[email protected](614) 563-7779

© 2026 Brian Hortz, PhD, ATC/L. All rights reserved.

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